For the last 15 years, I have been creating art for marketing and communication. Over these years I think I have learned some things at a level that most “Creatives” didn’t have the opportunity to learn. It comes from my time with Steve Harvey and his production company. One of those lessons is: You know the story, they do not, do not start the story at the 3rd chapter in the book! This is why we are the right fit for a rebrand or to help better tell your story.
Most people are close to the communication and story of their brand. This is why it’s beneficial for companies to hire outside consultants and creative. A fresh perspective can make a world of difference. Working with clients in-house marketing or creative team is essential to providing implementable solutions to the brand’s communication problems.
We use the process of discovery to help focus the communication of a brand. This interview process will reveal common perceived points of difference, positive associations, and negative associations. This affords the opportunity to address objections from the brand’s potential and current clients in communications via social media, web, and video. It amazing to watch the brand messaging come together after this process of brand discovery.