A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. – Seth Godin
Most businesses come to us searching for a specific service like a website or a video. These are great tools when you know your brand and know your story. What we find is (and not at the fault of the business) most small businesses do not have Brand Brief or a Creative Strategy. Mostly because agencies charge high fees for this kind of insight.