What Is A Brand?

Why is everyone talking about branding?

A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. – Seth Godin

Most businesses come to us searching for a specific service like a website or a video. These are great tools when you know your brand and know your story. What we find is (and not at the fault of the business) most small businesses do not have Brand Brief or a Creative Strategy. Mostly because agencies charge high fees for this kind of insight.

What Is A Brand?

Once we have gone through the process of discovery and created a Brand Brief. We determine if and what changes need to be made. We may find for example that a new website is not the primary need, but a great video to tell the story of your brand is the right investment to make. Being a non-profit our mission is to serve, both our clients and those who are receiving training. This allows us to make decisions based on what is right for you the client, instead of just making another sale.

We do a lot of things well, build websites, build brands, creative strategy, video production. In most cases, all 4 of these services combined create the best visible results for our clients. Below is a sample outline of what a project would look like with us.

PLAN OF ACTION

• Develop and “Brand Brief” via brand questionnaire interview.
• Determine what if any visual changes to a brand are needed to support brand values.
• Determine what content and layout changes need to be made to a website.
• Brand Storytelling via video and other content.
• Develop a communication strategy for social media accounts, Facebook, Instagram, Twitter.
• Develop a weekly communication plan.